The top 4 things to consider when building a new website

When building a new website, there are several important things to consider. Here are four of the most important:

Purpose

One of the most important things to consider when building a new website is its purpose.

What is the goal of the website?

• Is it to provide information about a business or organization?
• Is it to sell products or services?
• Is it to serve as a platform for sharing content or engaging with users?

Understanding the purpose of the website will help to guide the design and development process, ensuring that the website is built to achieve its intended goals.

Audience

Another important thing to consider when building a new website is the audience.

• Who is the website intended for?
• What are their interests, needs, and preferences?

Understanding your audience will help to inform the design and content of the website, ensuring that it is tailored to the people who will be visiting it.

The business you've built is the culmination of blood, sweat and tears combined with your passion and vision. Connecting with your audience by telling your story gives them the chance to buy into that story. People love to support businesses that are real, offer legitimate and excellent services and who are constantly striving to do better. The story of who you are, what you do, what drives you and why they should jump on board with needs to be built into your website.

Tell your story.

Images

Having high quality images on a website is important for several reasons. First, high quality images can help to improve the overall aesthetic of a website, making it more visually appealing to visitors. This can help to create a positive impression of the website and the business or organization it represents, which can help to attract and retain visitors.

Second, high quality images can also help to convey important information to visitors more effectively. For example, if a website is selling products, high quality images can help to showcase the products in the best possible light, providing visitors with detailed, accurate information about what they can expect to receive if they make a purchase. This can help to build trust and credibility with potential customers, which can increase the likelihood of them making a purchase.

Third, high quality images can also help to improve the performance of a website. Large, low-quality images can take longer to load, which can slow down a website and lead to a poor user experience. By using high quality images that are properly optimized for the web, a website can maintain a fast loading speed, which can help to improve its overall performance.

Investing in a great photo-shoot is absolutely worth the money. If you get 30 images that really showcase your products or services then these can be used on your website, your Google My Business page, your Facebook and other social platforms, as well as in your marketing collateral both online and offline.

Overall, the use of high quality images on a website can help to improve its appearance, convey important information to visitors, and enhance its performance, all of which can help to make it more successful.

Content

First of all, good content can help to attract and retain visitors by providing them with information that is interesting, useful, and relevant to their needs and interests. This can help to build trust and credibility, which can encourage them to spend more time on the website, engage with its content and convert into sales.

Second, good content can also help to improve the search engine optimization (SEO) of a website. Search engines use algorithms to determine the relevance and quality of a website's content, and websites with high-quality, relevant content are more likely to rank higher in search results. This can help to increase the visibility of the website, attracting more organic traffic from search engines.

Google ideally likes around 500-600 words per page for it take notice and like what you're promoting. Slapping up a couple of sentences or just migrating what you have on your old site to your new site is just not a great idea.

• Make sure your content isn't out of date and accurately reflects what your current service or product offerings are.
• Make sure you include all the key phrases to ensure that Google likes your content (so that it picks your pages up easily for ranking).
• Make sure your content isn't too short or brief as this would be lacking the depth of information that Google is looking for.

Third, good content can also help to establish the website as a thought leader or authority in its industry or niche. By providing valuable, informative content, a website can position itself as a trusted source of information and expertise, which can help to build trust and credibility with its audience.

Overall, having good content on a website is important for attracting and retaining visitors, improving SEO, and establishing the website as a thought leader or authority in its field.

Key point:

If you're investing in a new website, it is vital that you take the time to ensure it's going to be the perfect representation of your business and your products or services.

Get in touch

If you'd like to talk to us about how we could help improve your content, your images and just generally get some advice, get in touch today.