Managed well, Google Ads can deliver great results, but poorly managed ads will drain your budget with little or no return. There are several things to watch out for, but these are the main ones you should get right:
Remember that advertising with Google Ads is a bidding war with your competition who are going for the same audience and promoting a similar or same product or service. Whoever has the bigger budget and is willing to spend more per click (PPC – Pay Per click) is going to win every time.
So, it goes back to your research. If you have a good team working with you, they will look for longer tail search terms and niche markets that are not in the main bidding frenzy and will give you better returns and often using a smaller budget.
Just remember that with any marketing you have in place you need to measure, review, tweak and then repeat. Whether you have someone damn good doing it all for you or you're managing it all yourself it’s important to stay ahead of the game, measure your results and make any necessary changes so that your spend returns an increase in clients and business.
We're happy to chat about your website or your marketing if you feel you’re just not getting the results expected so reach out to us if you want.