These are our top three things to consider when you are building a new website for your business:
1. Are you telling your story?
Your business is what you have created, it is a culmination of the blood, sweat and tears, the passion and vision of you and your key team members.
Your prospective clients will buy into this story, people love to support businesses that are real, offer legitimate and excellent services and who are constantly striving to do better.
Your website needs to be built around your story, who you are, what you do, what drives you and why they should jump on board with you and enjoy the value of your skill and knowledge.
Tell your story.
2. Are you images really showing what you do, your product or service and just how damn good they are?
Many people get a website and then struggle to find the right images, give up trying and then load up all the existing shots they have. Sadly, many of these images and usually low resolution, are a bad representation of their brand and just drag down the professional first impression of a new visitor to their new website.
Investing in a great photo-shoot is absolutely worth the money. If you get 30 images that really showcase what your business is about then these can be used on your website, your Google My Business page, your Facebook, and other social platforms, and your marketing on-line and off-line.
Great images are on the of the best key communication mediums of our time.
Make sure they are perfect, so you make the best first impression.
Google ideally likes around 500-600 works PER PAGE for it to notice and like what you are promoting. Slapping up a couple of sentences or just migrating what you have on your old site to your new site is not a good idea.
- It is most likely out of date and does not outline what your currently offer well enough
- It may be lacking key ingredients to ensure that Google likes it (so that it picks your pages up easily for ranking)
- It is most likely too short and brief, again lacking the depth of information that Google is looking for.
If you are investing in a new website that usually means your old site is about 5/6 years old and so the content really does need a thorough review to ensure that it is an accurate portrayal of where your business is at currently and the changes in products and services that you now sell.
If you are investing in a new website, it is VITAL that you take the time to ensure that it is going to be the perfect representation of your business to the increasingly savvy on-line audience.
DO IT RIGHT