Own what AI tools say about your business

Good, that means you're findable. Two things worth checking. First, was all of it current? Businesses change services, hours and coverage areas, and the version out there is often the old one. Second, try a specific question instead of a general one. Ask about after-hours work, your exact service area, or what a particular job involves. That's where most answers go vague, because nobody has answered it plainly anywhere.

Not on its own, and we won't pretend otherwise. Unbranded recommendations lean mostly on things outside your website: your Google Business Profile, your reviews, and whether other sites mention you. This upgrade sorts your website, which is the part we control. Our free guide covers the rest, and we'll send it to you either way.

Correct is the starting point, not the finish. Two things still go wrong. A third party can carry a different version of the same information and have it surface ahead of yours, which we have seen happen with pricing. And the summary that appears in search results can contradict the page it points at, so the first thing anyone reads is wrong even though the page itself is right. Both are fixable, and neither shows up until somebody goes looking.

Different names for the same work. GEO stands for generative engine optimisation, AEO for answer engine optimisation, and there are two or three other acronyms doing the rounds. There is no agreed definition separating them, and Google's own documentation says that optimising for AI search is just SEO. We use AEO because it is the term clients ask about. The work underneath is the same either way.

We add one as part of the technical work. Be aware of what it is though. It's a proposed file format that no major AI company has committed to reading, and studies of AI crawler traffic show it barely gets requested. It costs us ten minutes so we include it, but anyone selling it as the thing that fixes AI visibility is overstating.

AEO stands for Answer Engine Optimisation. It means structuring your site so AI tools can read it, understand what your business does, and use it accurately when someone asks a question.

There's a lot of overlap, and the overlap is the point. Structured data, clean headings, accurate meta descriptions and clear answers help conventional Google search as much as they help AI tools. None of this work is speculative.

Some of what gets said about AI is. What we're doing here isn't. Schema, heading structure, internal links, alt text and refreshed meta tags were good practice before AI turned up and remain so. AI raised the cost of getting them wrong.

Fair question. When we built your site, this work wasn't part of a standard build, because AI tools weren't answering questions about businesses and Google read pages differently. That changed quickly. It's now part of every new site we build, and this upgrade brings existing sites up to the same standard.

Probably, and that work still counts. What you paid for was the SEO of the time: page titles, descriptions, sitemap, the fundamentals. This adds the structured data and question-and-answer format that AI tools rely on, which either didn't exist or didn't matter when your site went live.

Maybe not urgently. Ranking well means Google understands your site already. The gap is usually accuracy in AI answers, which lean harder on structured data and often pull from third-party sources. If your Google traffic is healthy, this is about protecting the position rather than fixing a problem.

Word of mouth almost always ends with someone looking you up. When they search your name or ask an AI tool about you, what comes back should be accurate. If the answer is built from a stale listing, that check goes wrong at the exact moment someone is deciding.

Parts of it, if you're comfortable in Webflow. Alt text and gathering FAQ questions are straightforward. Structured data, canonical tags and heading hierarchy get technical fast, and getting them wrong is worse than leaving them alone. The off-site work in our guide is all yours to do though, and it's the part that matters most for recommendations.

We record what the AI tools say about you before we start and again afterwards, so you can see the difference in the answers. Alongside that you should see cleaner results in Google Search Console over the following months. Search takes time, so don't expect overnight movement.

Yes, and that is deliberate. You know what customers ask and you know the answers. We send you a short guide, you write four to eight per service page, and we tighten the wording and load them. The words stay yours, which is how they should read. If you would rather we wrote them from scratch, we can quote that separately.

Yes. Google removed the FAQ dropdowns that used to appear under search results, so FAQs no longer get you that. The value now is answering real customer questions on the page, for your customers and for the tools reading your site. Write them for your customers first.

Four to eight per service page is plenty. A short, real FAQ beats a long, made-up one.

Usually a couple of weeks from when you send us your material.

Only where the FAQ sections appear. Everything else happens in the structure and code behind your pages.

No. Structured data adds a very small amount of code. Everything else is a change to markup you already have.

No. One-off job, fixed price, quoted before we start. The six-monthly review and monthly SEO plan are separate and optional.

It will. That's what the six-monthly review is for. The underlying work doesn't expire though. Clean structure, clear headings and accurate answers have been the right approach through every change so far.

No. We work in Webflow only. If you're on another platform, talk to us about moving across.