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Design of visual creatives for America's Cup 2021

Design of visual creatives for the Americas Cup team with strict brand and color guidelines for this Global Sporting Event.

America's Cup

The Team at Trigger were approached by the events manager for the Americas Cup to help with the broad promotion of two major events; New Years Eve and Auckland Anniversary events at the Americas Cup Village.

Both creatives were to follow strict brand guidelines and to align with both the Americas Cup team and ATEED

The Outcome

We delivered within budget and time frame

With only minor changes needed from each of the decisions point organisations.

I needed to work with digital and design professionals who could understand the vision of this global sporting event and who could deliver exactly the digital assets needed and under agile schedules. They were able to turnaround the assets required within time, and to budget. Tom & Brian and the Trigger Digital team were my preferred choice. They delivered an excellent set of America's Cup digital promotional projects. I wouldn't hesitate to recommend them.

Carmen White
America's Cup Event Ltd

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